Category Archives: Bait

HNV Uncovered

HNV is a subject often discussed by carp anglers, by those with a deeper interest in bait, those that have been around long enough to remember its first ‘birth’, and those just coming across it in their own journeys through carping.  Whatever your exposure to it, you’ve almost certainly heard about it, and discussed it at some level.  So, what is it all about, why do some rave about it and others dismiss it, what are the real HNV truths?


Now, make no bones about it, I’m a fan of HNV baits, however this is an open and honest account of what they’re about, so let’s get that out-of-the-way now.  If you want to challenge any statements made here, please feel free, the comments section below is there for you to use, so use it.

I’ve got a deep love for science, especially chemistry, biology and physics, indeed I spent all of my further education studying the subject of Environmental Science, right through to University level; I just love learning about and exploring the wonders of the natural world.  No doubt that core founding in science is what initially took me down this path with my bait, it all just makes sense, its how the natural world ‘works’.

Let’s start by properly defining what I deem HNV to mean, just so we’re all on the same starting page.

Defining HNV

HNV stands for High Nutritional Value.  This is commonly taken to indicate baits with a very high protein content, and dizzying numbers such as 80% and even 90% protein content stats start to get banded about in conversation.  However, that’s not really high nutritional value, not in the true sense of the term, that’s just a glut of protein.  Add to that you are hard pressed to find useable and more over attractive (to carp) ingredients carrying such high levels of proteins, and you start to question the validity of it all, and rightly so.

No, high protein levels should actually be considered to stand at much more sensible levels, and 50% is actually high in this sense of the term.  High protein doesn’t equal a better bait, however, high food signals of course does, and that’s what is partially being tapped into in these high protein baits, amino acids, food signals.  A bait by its very nature is, or should be, designed to entice the carp to eat it, that’s how we catch them!  The trick often missed with these high protein baits is digestibility and solubility, or lack of, and the type of aminos, especially free aminos available in the finished bait.  A fish can’t even attempt to eat what it cannot find.

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The basic make up of a carps ‘smell’ sensory system, what do you notice?
True HNV for me means; a bait that is as close a match as possible to the carps entire dietary requirement.  This is where you start to understand that actually, whilst high protein can carry decent levels of food signals, it also has heavy drawbacks.  Carp do not need as much as 80% protein in their diets, and eating foods of such un-balanced nutrition actually harms catch results; carp spend vast swathes of their time digesting the protein saturated meal, totally un-catchable in the mean time.  This situation doesn’t impart a lasting positive imprint, on the fish or the angler!  True HNV however, as a fully balanced bait in every aspect, certainly does.  The fish don’t search for nutrients per say, but they do search out that feel good factor, as all living organisms do by default thanks to evolved instinct.  Feeling good is a survival instinct in the natural world.

This is hard for us to grasp as humans, given the ‘McDonald’s V Fresh Salad Theory’ no doubt some of you reading this are thinking about.  But consider this, we are so removed from our natural instinct its unreal.  We go to the gym, we are told to eat 5 a day, eat plenty of fibre and on top of all that take 2 multi-vitamin tablets a day.  Oh, and let’s not forget regular checkups with the doctor, to make sure we’re healthy.  In the natural world you have none of that blanket of detachment from survival; you either eat to survive, or you die, game over.  Those that thrive, are those that instinctively know what to eat, and that instinct is carved out over many, many years of evolution.  Organisms that evolve to fine tune their senses into what enables them to thrive, inevitably do just that, thrive.  This is where the carp’s link to amino acids comes from, it’s the reason they’re sensory receptor sites are evolved perfectly to detect amino’s.  It’s not coincidence, it’s simply evolution.  Again, you can now see why early protein heavy baits did well against the competition at the time, which was certainly more cereal and carbohydrate based.  Again though, please remember high levels of anything only tick one box, and all amino’s aren’t made equal, far, far from it!!

What Lysine ‘looks like’, or is that ‘smells like’?
That’s why HNV to me means EVERY box ticked nutritionally, so that maximum positive imprints are imparted on the carp, which in turn helps massively to overcome negative, danger signs when the carp comes across the bait in the future.  Of course, all this is pretty useless if the carp has to again spend large amounts of time digesting its food, so this is why it absolutely has to be balanced nutrition, you most certainly can have too much of pretty much anything when it comes to bait ingredients, especially regarding excess nutritional elements.

Carp Poop!  This is all you really want to see on the mat, just a sign of your bait.  Bucket fulls spilling out aren’t good, just a natural healthy amount is what you, and the carp want.
Critical to any baits success is how easy it is to find for the fish, once you’ve done the hard part and imparted those all important positive imprints, you really want the bait to be easy for the fish to find again.  This is where amino acids really start to play their ace card, seen as the carp are physiologically engineered to detect them, and hunt them down.  Solubility is vital for anything that you want to travel through water, sounds obvious that but its amazing how many people seem to forget it.  Again, and I don’t want to sound like a broken record but this is where high protein doesn’t equal high attraction, protein isn’t always soluble, so how can a fish actually know it’s there?  The signals have to be soluble!

The trick with bait is to make sure the carp get that strong, overwhelming positive imprint, that they like to eat the bait and crucially can easily find it over distance time after time.  A high quality HNV bait can tick all these boxes.

Musselberry Wafters soaked in glug
The Musselberry wafters soaked in matching glug, this bait has accounted for numerous PB’s and lake records.  It ticks all the boxes, & as such it just keeps on delivering the goods!

Common questions about HNV

‘The HNV theory’s flawed, how can you be sure the carp eats a full kilo of your bait?  If it doesn’t it’s not getting the full nutrition from the bait is it?’

This is a question I’ve seen and heard lots of times, what’s missing is the point that carp don’t need to eat a kilo of bait, they just need X nutrient in Y quantity PER kilo of food consumed.  Depending on conditions, size, age and many other factors a kilo of food might be consumed every few hours, or every few days, and it really doesn’t matter, it’s whatever suits that particular fish at that particular time.  Whats important is the ratios of nutrients, that’s why they are (or should be) always stated in percentage terms.

‘How can the HNV theory work with all the naturals and other baits in the water, the carp has un-balanced nutrition anyway?’

This is very true, the middle part anyway!  Quite obviously the carp often has a multitude of food sources available to it, chief among them naturals.  It’s no coincidence waters high in naturals are the ones people often find the hardest to get consistent results on, after all, when your competing with nature as we are when we angle, when nature stacks all the odds in its favour we have to expect the challenge becomes all the more healthier.

That said, again the points been missed a little; yes naturals can make catching fish harder, however there are no naturals that offer such complete nutrition as a true HNV bait, so we have a foot in the door.  Make that bait really ‘tasty’ and easy to find, and we have the door open and both feet on the ‘welcome’ mat.

When you take a step back and think about it, the more ‘un-balanced’ the naturals and other baits in a water make the carps diet, the more advantageous a HNV bait becomes; remember what a true HNV bait is, as defined above?  Every nutritional requirement met, and not exceeded too much; always winning, always offering whats needed.

Again, in this statement remember that its percentages and averages that matter, that’s what we’re working with here.  It’s the same as everything in angling, tipping the percentages and averages in our favour is essentially all we’re doing, all the time!

‘Do carp look for nutrients?’

I broadly agree carp don’t ‘look’ for nutrients, they don’t even ‘think’ about what they’re deficient in.  It’s actually much more basic and fundamental than that, it’s a matter of survival.  All living organisms need nutrients to survive, and they will at times go to great lengths to get at what they’re deficient in; not because they do it consciously, it’s a totally unconscious survival instinct, and if you stop and think about that, what can possibly be more powerful?

Carp aren’t overly intelligent, but they do have strong instinct, and a solid ability to learn by association.  That goes for both positive and negative experiences.  Carp learn by association; it’s a commonly held belief that carp learn danger signs; lines in the water, obvious rigs, hard fished areas, areas with little or no cover.  We readily accept that carp see these things as dangerous, they’ve learnt this by association, not thought, but instinct imprinted over time, maybe even over generations through evolution.   Why do we find it such a leap to accept that the exact same thing happens with bait, both positively, from top quality HNV baits, and negatively, from poor quality and low or un-balanced nutrition baits?  Carp spook off lines not because they ‘know’ they’re fishing lines, but because they’ve learnt to associate that line with danger, with being caught.  It’s exactly the same with bait, but more so.  Bait HAS to overcome the carps fear of being caught, or the fish won’t even investigate it to start with.

‘Do you need a HNV bait, carp are ‘mud pigs’ anyway that eat anything aren’t they?’

True, anything they find they will investigate, however investigate is a wide term and it certainly doesn’t fully over-lap with ‘eat’.  Carp are continually investigating their environment, through soluble molecules suspended in the water, sight and sound vibrations.  They are constantly ‘auto investigating’.  Quite conversely though to ‘eating everything’, fished-for carp more often than not evade most things they auto investigate; lines, noise, cold, alien objects, predators and anything else they associate with negative imprints driven by their unconscious from previous experiences.

Something new however will almost certainly be investigated more proactively, hence new baits or differing tactics or rigs often produce results, we call them ‘edges’ most of the time.  The problem here as far as bait is concerned though is that it has to impart enough of a positive imprint to be taken again, enough to overcome negative imprints already ‘learnt’ by the carp.  If the balance of negative to positive is too weak, the self-preservation instinct overcomes it, and the baits effectiveness will fade away.  Over time if enough carp gain enough negative imprints a bait can really lose its effectiveness.  There’s always the ‘mug’ fish that is wired up slightly differently to the rest of the population in a water, but the bulk will naturally learn by association of the impending danger.

The only way to overcome this is to impart enough positive imprints to out weight the negatives, palatability really helps, but ‘feel good’ positive imprints are the ultimate, and they come most readily through perfectly balanced complete nutrition

‘Are HNV baits instant?’

Whilst it is true that HNV baits become more and more powerful over time as they’re applied to a water, due to the positive imprints being imparted, this doesn’t mean they can’t also be ‘instant’.  It may have once been true of the baits developed early on in the theory’s ‘life’, and certainly might be true for baits simply relying on a high (non soluble) protein content that they are not especially ‘instant’.  Either of these maybe where this question has emanated from, or rather disappointingly it maybe due to really poor baits simply falsely claiming to be HNV, damaging people’s perceptions of whats really possible with a true high quality HNV bait.

Quality HNV baits contain all of the good points from other types of baits, plus the huge added advantage of those all important positive imprints.  Instant?  Yes, absolutely, and long-lasting performance too, you’ve got to ask what more you really want to get out of a bait, haven’t you?

Dom and I rinsed this water, using Musselberry, Excelsor and a bait we were developing, but at the time of writing this still hasn’t been released, none of which the water had seen before!  We caught almost 70 fish to just shy of 30lb, including a number of recaptures over a 6 day trip, where we fished for 4 days, and didn’t even do the nights.  Instant? Yes!

To round up

If you get HNV right, it can be devastatingly effective, your dialling into the most fundamental instincts of all, those of survival.  Through the fog of time some of its true meanings may have become blurred, so it’s no wonder it can be hard to determine whats fact, and whats fiction, but I do hope this blog has gone someway to answering your questions about it all.

If your still none the wiser, consider this question; the basic principle of a bait is to get the fish to eat it, so why wouldn’t you use something its instinctively driven to eat?

Bait should always be about catching fish, enticing the fish to take the bait into its mouth, so we can catch it!  After all is said and done however, confidence plays a huge part in our angling success, especially when it comes to bait.  Use whatever gives you the most confidence, and I really mean that!  For me, that means ticking all the boxes, all the time; I want instant, long lasting attraction over short and long ranges, I want maximum positive imprints, I want the bait to be highly palatable, digestible and recognisable.  For me, that means a high quality true HNV bait.

Tight lines everyone, have confidence in your bait and catch a shed load of fish!



Liquid PVA bag’s – By Gav Astley

Ahh, the humble PVA bag, such a simple little beastie!  That said, how often are those simple little ideas the very best of them?  Quite often I’m sure you’ll agree.  PVA is widely used these days in its various forms, but it’s the solid bags I use most often, because they give me the options I need to carry the bait and the all important signals I want to get out into the water, in the format I want.

close-up-on-musselberry-stick-mix-beechwood-baitsThere are loads of PVA suppliers around, so find one that offers the size, shape and structure of bag that suits your needs; I use Mozzies, one because I trust all his gear implicitly, two becasue theyre cost-effective, and three, and most importantly of all becasue they do the job I want perfectly.  Have a look here if your interested.

So why the title ‘Liquid PVA Bags’?  Simple really, becasue the higher the liqid content in your bags, the better for this method of fishing.  Also, I often include a liquid that ISN’T PVA friendly!

If you think about it, we only ever want a very minimal amount of actual food content in our PVA bags.  If you want to get any amount of bait into the water, there are certainly much better ways of delivering it.  What we want most often with PVA bags is to deliver a very small, very localised amount of attraction located more often than not no further than a few inches away from our hook bait.

A favoured method is to crumb up a few boilies or pellets, maybe add some stick mix or ground bait, maybe some corn for a flash of colour.  There is nothing at all wrong with this approach, and it has certainly worked for a long time.  However, in the colder months, or indeed on pressured waters, one of two things might start to happen to reduce takes; fish migh back of the little piles of crumbed boilies or pellets, or they might pick at the broken bits of baits and leave the hook bait.  Also, are you really getting close enough to the aim at the start of all this?  To deliver minimal food content yet maximum attraction?

There are of course scenarios where you want to introduce a small amount of food items, solid-bag-components-close-up-beechwood-baitsbut lets assume for the moment you want the absolute minimum, the carp aren’t feeding hard and you want to induce a response but know triggereing competetive feeding isnt going to be possible.  This is where liquids become the weapon of choice, and a combination of liquids can be really effective!

Let me show you how I approach my PVA bags, especially when the waters cold.

Step 1


Pick the size of bag to suit your situation, and fill it to about 1/3 of the way up with your chosen stick or bag mix.  I favour The Musselberry Stick Mix, becasue it has a high proportion of the actual baits base mix in it, so you get the benefits of crumbed boilie but even more so.  Also, it’s got some very small food items in it, in the form of varuous finely ground seeds and berries.  Some of the mix is highly soluble, which is superb for instant and lasting attraction, and some of the mix is less soluble, which helps to hold some of the liquids in the area, giving a more prolonged leakage.  Its also designed to send signals and even particles of bait up and down the water column.  Lastly, its already loaded with carp catching liquids, yet can easily take a lot more, so its ideal for this approach!

Step 2

step-2-add-lead-arrangement-beechwood-baitsAgain, nothing complicated here, just add your lead as you normally would.  Give the bottom of the bag a few taps to make sure it settles right to the bottom of the bag, nice and snug.  I leave the hook link out most of the time, personal preference here, but in this example I’ve used a stiff fluro hook length, as I often do, and never suffer tangles with it so it works for me.  I like to know the hook link is free to work as it should.

Only other thing to mention here really is that I always try and get the lead arrangement completely inside the bag, including any clips and so on.  It just helps to ensure its all neat and tidy, stays on and casts as well as possible.

Step 3


Add an oil of your choosing, a little over 5ml is about right, so a generous ‘slug’.  Here I’ve used our own high grade Salmon Oil, which is perfect for this tecnique.  Hemp Oil is equally as good, if not better in very cold water.  Oils such as these dont really provide a signal the carp can home in on in their own right, not until the carp gets very close to them anyway.  They do however serve two other purposes, they help to disperse particles and other liquids up and down the water column.  Carrying bits and bobs up through the water with them as they rise to the surface, and inevitably some particles fall back down again, which is great, we dont want all our signals on the surface after all.  Also, and this is key, they really slow the PVA melting time down.

Step 4

step-4-add-pure-minamino-beechwood-baitsNow we can add some liquids that are not PVA friendly!  I like to use the classic Minamino, it’s an awesome liquid in this, its pure form.  You may well have other liquids you want to try out.  With the oil already sat in the bag, on top of the stick mix, we can add pure Minamino without it melting the PVA instantly.  As you add the Minamino it drops through the oil, protecting the PVA, and sits ontop of the stick mix, and ends up sandwiched between the stick mix and the oil.  You could of course simply add liquids like Minamino to your stick mix, and let it soak it all up, but that creates a slower release, in this technique it’s all about a really quick burst of liquid attraction.

Step 5

step-5-add-excelsor-glug-beechwood-baitsWith our non PVA friendly liquid now in the bag (sorry, couldn’t resist), we’re almost done.  At this point I add my third and final liquid, in this case Excesor Glug, which is PVA friendly.  In the picture you can see it has pushed its way through some of the oil and Minamino, which is ideal; it’s the cloudy looking yellow liquid here amongst the darker contents of the bag.  You can use anything here, I’ve used the Exelsor glug as it compliments the whole setup.  As you’ll see if you watch the video clip at the end, the oils, Minamino and various particles of bait from the stick mix all move up and down in the water column.  Some stick mix items also stay low, and so does the Excelsor glug.  This gives a more focused area of attraction around the hook bait, along with the now signal rich water column.  It also adds another element of sweetness to the whole thing, and has its own powerful signals to draw the carp in, including a very nice essential oil!

Step 6

step-6-cap-off-with-more-musselberry-stick-mix-beechwood-baitsThe final thing to add to the bag, is more stick mix to cap it all off.  At this point fill the bag as much as you like, just make sure you leave yourself enough space to finish the end off and seal it all up.  You can clearly see here that the liquids have interspersed with each other, they havent mixed totally of course, but the three I’ve used here sit well enough together to get the overall effect I’m after, and keep the bag intact.  Now you might be concerned here that the oil will stop the bag from melting, but don’t forget, as soon as you cast it out it’ll be completely covered with water on the outside, the oil is inside.  Again, the video link at the end lasts just 5 mins, and you’ll see the break down in what was cold water.

Step 7

step-7-seal-bag-as-normal-beechwood-baitsFinish the bag off in your normal way.  I use the standard, ‘lick and twist’ method, you do whatever works for you.  It’s also well worth sealing the corners down too, not only to tighten the whole thing up further, but it really does help casting.  The thing you might notice at this point is how different to normal the bag feels if you’re not used to loading so much liquid into your PVA bags.  They do feel a little strange at first, a bit squishy!  You can also see from this pic that the liquid combination has crept up the stick mix almost to the very top.  We now have a liquid bomb waiting to be launched into action!


So what does all this look like in the water?  What happens?  Have a look at these two pictures, taken from as close an angle to each other as I could get.  You can see how the liquids and stick mix have created a cloud around the hook bait.  That cloud is jam-packed full of attraction, but with very minimal food content.  The only meal worth having here, is the hookbait.

Jug of clean, cold water

The same jug of water after 10 mins
You can also see the movement of particles of bait up and down the water column on this short video clip.  You can also see the moments the various liquids ‘do their thing’, at about 40 seconds, you can see the Minamino really coming out and spewing into the local area of water across the bottom.  2mins in, and the Excelsor Glug has created a lovely thick and creamy haze around the bottom of the jug.  All the time, the stick mix is gradually breaking up and collapsing, with particles of bait settling on the deck, and some traveling up and down in the water column.

That’s why I like this ‘liquid bag’ setup so much, it really has got it all going on.  Some signals are sent far and wide, throughout the water column, but it retains the nucleus of signals around the hook bait area, so drawing the fish to where you want them to be.  Some people I’m sure will question why I used different bait ‘labels’ here, but this combination enhances the overall effect.  No signals are overpowering, quite the opposite, it’s a super quick hit of subtle yet powerful carp catching attraction, in a bag!

Tight Lines





The Very Versatile, Adjusta Plugs – By Gav Astley

As is often the way, our Adjusta Plugs started out as a fairly simple idea.  What we initially wanted to do, was to develop something more accomplished than the humble cork stick, to balance hook baits.  Cork works a treat at balancing baits, no doubt, but we knew we could do better, we knew we could develop something that would give the often talked about ‘edge’.  We knew we could create a super buoyant little plug to insert into baits, jam-packed with attractors and feed triggers, and even add a splash of visual stimulation into the bargain.  Yes you can soak cork in flavours, but there is so much more to attracting carp than simple, and often ineffective flavours.  The Adjusta Plugs were born.

With these highly attractive plugs, we soon learned we could keep fishing our normal hook baits that were catching well, but tweak the attractor profiles ‘on the fly’, keeping wary fish on their toes, or fins as the case maybe!

This is where the name came from, Adjusta Plugs, because these little plugs can not only adjust the buoyancy of your hook bait, but they also adjust its attractor profile, and with their being four options of plug, there is plenty of adjustments to be made, should you wish.

The four options in the range are:

  • Tangz – A really tangy and fruity plug, with a solid pH shift and a nice zing to it.
  • PNBA – The classic Pineapple & n-Butyric Acid combo, again with a strong pH signal
  • Cranpepper – Cranberry & fresh ground black pepper, and black pepper essential oils
  • Stink Fish – A really whiffy fish aroma, with shrimp and pre-digested fishmeals
From left to right – Tangz, Cranpeppers, PNBA’s and Stink Fish

What we didn’t realise all that time ago, was just how many options and adjustments to hook baits these little edges would open up for anglers.

The standard presentation:

The classic Adjusta Plug setup

As anyone who’s read a couple of my blogs will know, my all time favourite hook bait option is a Musselberry Red with a PNBA adjusta plug.  The combo just works so well, and the two profiles combine to make a really very effective bait.  One that’s lighter than the carp is expecting, sits perfectly well on weed or silt yet is still nice and durable.  With the buoyancy being central to the bait, it’s also very adept at ‘wafting’ gently from side to side, as physics struggle to contain the unusual mix and dispersion of density through the bait.  Whats more, drilling a hole through an already awesome bait breaks its seal, and it enables even quicker than normal release of its signals.  Check out this little video showing how to create this presentation.

The ‘Top Hat’ presentation:

The ‘top hat’ presentation

Slight variation on the classic theme here, the ‘top hat’ presentation (named such by Barry the first time he saw it) gives a slightly different angle.  This presentation gives the bait a more pronounced visual ‘sight bobbin’, allows quicker leakage of the plugs attractors and also adjusts the way the presentation sits due to the shift in density distribution.  Essentially, the vast majority of the baits density is at the hook, and the majority of its buoyancy is at the ‘top hat’ section.  This leaves the hook very flat on the deck, and a bait that has a nice visual element to it.

The ‘Flat Snowman’ presentation:

The ‘flat snowman’, again, something very different

This presentation, due to the plugs slight curvature, sees the plug sit very neatly against a hard hook bait or bottom bait, creating what we call a ‘flat snow man’.  This gives maximum water flow around the plug, and maximum potential for visual stimulation, whist creating a bait with a very unusual shape for the carp to deal with once in its mouth.

Stacked presentation:

Stacked like corn, how does a carp deal with this?

Not only are the plugs great when paired up with hook baits, but they are also proving to be very effective as baits on their own, and why wouldn’t they!  This is a presentation I’ve used over in France before, not with pink and white, but with the yellow PNBA’s.  I did this on a really short pop-up section, to create what visually looks like a small stack of buoyant maize, only with a lot more attraction going on!

Zig rigs:

Ideal for Zigs

The one presentation that the plugs were always going to be destined for, is on zigs.  Sure enough if you talk to the guys in Team Beechwood, you’ll hear most of them say they use the plugs on their zig rigs, and they do very well on them.  The shape and high buoyancy makes them ideal for zigs, straight from the pot!

Finally, a presentation that really took my eye recently was Matty’s maggot rig.  Now, before anyone starts flipping out, especially Matty, I think someone should really think of a different name for this.  Honestly, I promise you there is nothing to worry about here on the video link, but to get the full benefit of Matty’s rig, you need to see it wiggle…….

Matty’s inventive maggot rig presentation, trust me, click here to see it wriggle!

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So, Adjusta Plugs, clever little additions to anyones bait box; offering loads of options on adjusting buoyancy, density distribution, bait attractor profiles, hooking properties and all on four very different options.

I keep saying it, but Musselberry Reds combined with a PNBA are awesome hookbaits.  Have a look at my Brie and Quarry blogs, to see for yourself how they’ve proven their worth just as single hookbaits time and again.

Adjusta Plugs, what else can give you so many presentation possibilities?  I never go anywhere without them!



The Musselberry Reds, a closer look – By Gav Astley

You may well have heard me mention the Musselberry Reds in the past, and indeed they feature in two of my previous blogs, second only as stars of the show to the fish they banked.  On our trip to Brie, and The Quarry, they proved they are superb single baits to cast at showing fish.  On both of these occasions it was a single show that was enough to cast the bait at, and subsequently land fish.

The Dolphin at 30lb 11oz, a magnificent old creature that made the mistake of sticking his nose out and getting a Musselberry Red with PNBA plug dropped in front of it!

So what is it?  What is it that the Musselberry Reds have that’s so special?

Well, for a start they’re built on an outstanding base, The Musselberry.  A really accomplished bait, technical in its inner workings, yet simple it its application for the angler.  It was the first bait we released commercially at Beechwood, and its gone from strength to strength ever since.  It’s been available now for over three years, and it continues to regularly bank PB’s and lake records, and will continue to do so.  It’s HNV as you’d expect from Beechwood, and genuinely unique, especially in its liquid makeup.

We have The Musselberry Hard Hook baits, which match the rest of the bait range perfectly, so why not just stop there?  Especially given how good the bait is!  Quite simple really, options and edges.  We wanted to add a hook bait to the range that gave anglers a real ‘chuck anywhere and still have a chance’ option, built on The Musselberry as a base.

The now legendary ‘Musselberry Reds’

So we ripped open The Musselberry formula, re-analyzed it, dissected it, put it back together and turbo boosted some of the carp signals to epic levels.  As an example, the GLM content in the baits has been boosted massively, and now sits way above what is considered the normal levels.  Another classic ingredient which was given the super boosted treatment, was the amino liquid Minamino.  Without going into too much ‘tech’ detail, we focused heavily on the amino signals, and along with liquid amino compounds we also tweaked the added single aminos in the bait.

After all the tweaking, testing and developing, we achieved our aim, and the resulting Musselberry Reds are just what we wanted, amazing hookbaits you can cast anywhere, anytime with total confidence.  Over large beds of bait they are still singled out, equally fished as stand alone baits they are superbly accomplished.

The only fish caught during daylight hours during our trip to Brie, again one show, a Musselberry Red with a PNBA plug and its game over!

Now, without question, my No1 go to single hook bait option is a Musselberry Red with a PNBA Adjusta Plug if I’m fishing singles.  The immense power and durability of the Musselberry Red, made into a neutrally buoyant hook bait with the added PNBA attraction into the bargain, I’d almost be happy casting it into a tree and expect to catch!  Almost!!  If you cast this bait option at fish, and they are even remotely in the mood for a feed, you will get good, confident takes.

The actual bait that caught The Dolphin, a Musselberry Red with PNBA plug

If your interested in this Adusta Plug option for your hook baits, check out the link here, and video here.  They open up a world of possibilities for all hook baits, and I’ll write more in-depth about them in a future blog.

So, there you have it, the Musselberry Reds, essentially turbo boosted Musselberry Hard Hookers, which are so good they have become lots of anglers go to hook baits.  We have had lots of comments such as ‘they are my number one’, ‘quite simply the best hook baits ever’ and ‘just awesome’.

The Musselberry Reds – mission accomplished.